Academic Catalog

Business Administration: Marketing (BA)

Program Description

This program develops a general management outlook toward organizations and the changing environment they face. A Marketing concentration prepares you to step into the world of customer service, advertising, sales, or product management.

New Majors Onboarding

All newly admitted majors must attend this onboarding as an introduction to the School of Business, Government, and Economics. Please make note that there are no substitutions for this degree requirement.